Privacy Policy

Introduction

Roots respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you use our website, app, and related services.

Information We Collect

We may collect information you provide directly, information created through app use, and technical information needed to operate the service.

• Identity data such as name, username, date of birth, gender, and profile details.
• Contact data such as email address and phone number.
• Profile data such as photos, interests, preferences, language, heritage, and location signals you choose to provide.
• Technical data such as IP address, device information, browser type, and diagnostics.
• Usage data about how you interact with Roots, including safety, matching, messaging, and waitlist features.

How We Use Information

We use personal data only when we have a valid reason to do so, including to provide the service, improve safety, and support users.

• Create and maintain accounts.
• Power discovery, matching, compatibility, and profile features.
• Send waitlist, support, safety, and product communications.
• Monitor service performance and detect misuse or technical issues.
• Improve Roots through analytics, research, and product development.

Data Security

We use appropriate technical and organizational safeguards to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure.

Data Retention

We keep personal data only as long as needed for the purposes described in this policy, including service delivery, legal obligations, accounting, reporting, fraud prevention, and safety reviews.

Your Rights

Depending on where you live, you may have rights over your personal data.

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal data.
• Object to or restrict certain processing.
• Request transfer of your personal data where applicable.
• Withdraw consent where processing is based on consent.

Third-Party Links

Roots may include links to third-party websites, tools, or app stores. We do not control those services and are not responsible for their privacy practices.

Contact

For privacy questions or requests, contact us through the Roots contact page so your message reaches the right team.